Todd Hudson

Founder & President
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Driven by Outcome

Todd Hudson, founder of Acrutiv / Hudson Planning Group, has been providing consulting services for employers and C-Suite executives since 1996. It’s been a personal goal to provide employers within the U.S. with an alternative to the unsustainable healthcare options they’ve been presented for decades. It’s 100% people first, and that’s not only taking care of employees but also the financial health of the businesses that employ them. Todd’s approach typically converts a company’s 2nd or 3rd largest expense into a capital investment that directly improves bottom line. 
Connect with Todd
  • NAIFA Chairperson | Board Member of the Year
  • President of Carrcroft Civic Association
  • Charles Palmer Memorial Award Winner
  • Carl Hill Memorial Award Winner
  • High Stakes Advising Award 2019
  • NextGen Benefits Mastermind Award 2020
  • Member of The National Hero Club 2020
I take pride in being a consultant that stands in full alignment with the clients I serve. When they win, I win. It’s that simple.

Straight from 

the source…

  • For over 20 years, Acrutiv’s staff has worked side by side with our company, not only to assist us in choosing the very best in coverage for our business family but also to provide an unparalleled level of personal service to us and to our employees. The Acrutiv team is always accessible, sincerely helpful, smart, thorough, and proactive in our benefits planning and HR compliance.
    Susan | CFO, Software Company
  • Acrutiv not only manages the relationship between our organization and the insurance companies, they advocate for us! He has worked tirelessly for years to get our employees the best coverage possible, and has been a tremendous support and teacher to me in my role. They truly goes above and beyond, and we are so grateful for his service!
    Samantha | CHRO, Non-Profit
  • The Acrutiv team is always “on it!” They really care and work hard at providing our firm and team members with the best options, best pricing, and best service that they can. We really value Acutiv’s progressive thinking in the insurance industry and the team’s eagerness to always help. We consider them a valued member of our team who has helped us to structure a comprehensive benefit package for many years.
    Lynn | CFO, CPA Firm
  • Acrutiv has been a part of our Animal Hospital family since 2005. They have helped us untangle the mystery of employee benefit and reduce our healthcare spend. We are a single owner animal hospital with about 50 employees and the intricacies of employee benefits is way beyond our realm of expertise. Acrutiv has worked diligently to provide our employees with the best possible benefits, training and problem solving. We will continue to navigate the intricate web of employee benefits with Acrutiv at the helm.
    Michele | CFO, Animal Hospital
  • The Acrutiv team has been amazing. They reviewed our current healthcare spend and not only reduced our budget by 1.9M in the first year but they also lowered our deductibles, copays, and employee payroll deductions. We are thrilled with the results.
    John | CFO, Manufacturing

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